Yotpo is a fast-growing SaaS marketing platform that helps commerce brands turn traffic into sales via a unified solution. Instead of juggling multiple tools, brands can manage SMS, reviews, loyalty programs, subscriptions, and visual UGC all in one place. Yotpo has served over 6,000 brands worldwide including innovative brands such as Everlast, MVMT, GoPro, and Steve Madden. The company empowers D2C and eCommerce companies to drive growth and deepen customer relationships.

Why we invested?

We believe the fastest-growing companies of the future will be those that can build strong communities and a compelling brands. Yotpo makes this possible by centralizing data to help eCommerce businesses create deeper, more effective customer relationships, much like Salesforce transformed how sales teams connect with prospects. 

In the Founder’s Words

“The number one thing I would say about what sets Hanaco apart is that they form a deep, personal relationship with their founders. I know that there is a strong foundation of trust between us. They are part of my team. They get excited by our long-term vision and trust us to make decisions that will maximize the company’s potential. We’ve really benefited from their fast decision making, their guidance on financial and strategy decisions, their candid and honest feedback, and simply the fact that they care. They even know my family personally. They operate with their heart—that’s what I’m looking for in an investor. We’ve 5Xed everything—employees, revenue, even product features—and Hanaco helped create the environment that made that possible. ” — Tomer Tagrin, Founder, Yotpo