Route is reimagining eCommerce with a platform that connects and empowers both consumers and brands. Through the Route app, shoppers can discover and celebrate products from around the world, while merchants gain powerful tools to enhanced the often-overlooked post-purchase experience. From delivery tracking to brand discovery, Route takes a holistic approach to online shopping that benefits customers and merchants alike. 

Why we invested?

The post-purchase experience has long been neglected, despite being one of the most critical drivers of customer satisfaction and loyalty in e-commerce. Route transforms this moment with a platform that combines real-time tracking, shipping protection, and rapid issue resolution — turning what was once a liability into a differentiator for merchants. By creating a seamless customer journey and driving re-engagement, Route has proven its ability to increase retention and LTV for brands. With strong growth, network effects, and a vision to redefine the commerce journey beyond checkout, Route has established itself as the leader in post-purchase innovation.