Founded in 2018, Redefine Meat is transforming the future of food with breakthrough 3D printing technology that creates plant-based meats indistinguishable from their animal counterparts. Driven by the urgent need for sustainable food solutions, the company delivers beef, lamb, and other high-value meat alternative that look, cook, and taste like the real thing. Scalable, cost-effective, and compassionate, Redefine meat is redefining how the world eats.
Why we invested?
The demand for meat alternatives is being driven by two powerful global forces: the urgent need for sustainable protein sources as the world’s population approaches 10 billion, and rising awareness of the health, environmental, and ethical costs of traditional meat. Redefine Meat stands at the forefront of this transformation, pairing breakthrough digital printing technology with a founding team whose expertise and passion position them to lead one of the most exciting markets of the future.
In the Founder’s Words
“When we first met, all we had was an idea. Hanaco invested $6M in our seed round. We have raised $170M in less than 2 years since then. We’ve grown from 4 people when we met, 8 when they invested, to a company of 200. We’ve grown from a small lab in Israel into 2 factories with 10 patents and sales and distribution in Israel, UK, Netherlands, and Germany (and more to come).
An investor once said to me, “Your only job is to make the right decisions.” By contrast, Hanaco says to me: “We know you need to make a lot of decisions quickly. Have the courage. Take the risks. We know you’ll make some mistakes, but they won’t kill your company. We have your back. We will give you the support, the help, and the capital to achieve your vision, your mission, your life aspirations.” I honestly feel that I have a superpower in my life: Hanaco is more than an investor. They’re like a third co-founder, but with tremendous capital. Our ability to grow—through gaining the trust and investments, expanding globally, and attracting talent was supported proactively by Hanaco. ” — Eshchar Ben-Shitrit, Founder, Redefine Meat
