Pontera (formerly Feex) empowers individuals to grow their retirement wealth by enabling financial advisors to securely trade and manage held-away assets, such as 401(k)s. By making these accounts part of truly holistic financial planning, Pontera helps clients achieve stronger financial outcomes while giving advisors the ability to offer greater peace of mind. The secure platform aligns the interests of all parties, and Pontera has formed partnerships with leading advisor technology solutions and some of the most recognized financial firms. Pontera is headquartered in New York and has over 100 employees.

Why we invested?

Retirement assets represent trillions of dollars, but most are locked in workplace 401(k) plans that advisors can’t manage. Pontera unlocks those assets, just as regulation and consumer demand are shifting toward holistic wealth management. The founding team’s experience gave us confidence in their ability to win: Yoav Zurel sharpened his product expertise at Wix, CTO Eyal Halahmi brought a decade of fintech engineering depth, and Uri Levine had already built Waze, mastering consumer-scale distribution. Together, they combined vision, product experience, and technical credibility to rewire the retirement industry.

In the Founder’s Words

“From our earliest conversations, Hanaco saw the potential in what we were building and backed us with conviction. They were there at every stage — thoughtful, steady, and genuinely invested in our success. Their belief and strategic guidance helped us grow into the company we are today.”

— Yoav Zurel, Founder & CEO, Pontera