Fondue helps brands drive profitable growth with CashBack, an innovative alternative to traditional discount codes. Seamlessly embedded into the shopping experience, CashBack empowers shoppers to choose the incentive that matters most to them, whether that’s instant savings, store credit, or another reward. The result is higher conversions, stronger engagement, healthier margins, and improved cash flow for brands. 

Fondue was acquired by Postscript in 2023

Why we invested?

Fondue is transforming how e-commerce brands approach incentives by replacing margin-eroding discounts with a CashBack model that allows shoppers to choose their reward while ensuring merchants only pay when rewards are redeemed. This approach preserves profitability while driving higher conversion, opt-ins, and long-term customer engagement. The founders – experienced entrepreneurs Oren Charnoff and Aviv Canaani – bring deep expertise in customer acquisition, retention, and go-to-market strategy to build the next generation of marketing infrastructure for online retailers.