Yoav Zurel

Yoav is the Co-Founder and CEO of Pontera, a fintech company empowering financial advisors to manage and optimize held-away retirement assets securely. Since founding the company in 2012 (originally as FeeX), Yoav has led its transformation from a consumer fee-transparency tool into a trusted advisor-centric platform backed by leading institutional investors. Before launching Pontera, he worked as a support engineer at Wix, where he developed his technical and customer-focused skills. Yoav holds a BSc in Computer Science from Reichman University (formerly IDC Herzliya) and is a graduate of the Zell Entrepreneurship Program.