Oren is the Founder and CEO of Fondue, a company focused on optimizing discounting strategies for e-commerce brands. Before starting Fondue, he worked as an investor at Hanaco Ventures, where he was exposed to the challenges faced by e-commerce brands and gained the foundation for building Fondue to address those specific market needs. His career illustrates a transition from an investment-focused role to a hands-on entrepreneurial one, with a focus on solving problems for direct-to-consumer businesses.


